It was a honor to create a new rebrand concept for Fox Sports. The core concept of my design was around the word TOGETHER. When I thought about sport and what it meant to me. I thought of how sport brings people together the fans and the players. Fox Sports and Foxtel were merging at the time this brief was given so I also thought this concept tied in nicely with the two companies coming together. This one simple idea drives the motion theory and helped create a simple and unique brand identity and broadcast package.
